a little bit of a Turk

Uniqlo’s Two Hands Policy

I was at Uniqlo today. Twice. When I was making a purchase the first time around, I noticed that the cashier took my credit card with two hands and gave it back to me with two hands.

When it happened again the second time with a different cashier, I asked what that was about.

Turns out, it’s a Japanese tradition - two hands and full eye contact. They are keeping that little nuance at all of their locations worldwide. Really smart and simple example of branding a company.