August 2008
3 posts
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Starbucks-The company is named in part after...
Name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name “Pequod” (the ship in the novel), but his then creative partner Terry Heckler responded, “No one’s going to drink a cup of Pee-quod!” Heckler suggested “Starbo.” Brainstorming with these two ideas resulted in the company being...
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